Having a world in which skiing is possible relies heavily upon the way we take care of our planet. It is a simple fact that if temperatures rise, a sport based entirely on snow conditions cannot be sustained, yet very few winter sports products are designed for the circular economy. It is hypocritical, then, that most of the products designed for this sport are in fact, taking the sport away. These products (and companies that make them) will only survive as long as there is an environment in which to use them. If the sport of skiing is in jeopardy, then businesses that capitalize from the commercialization of the sport must be proactive in helping to ensure its longevity. This thesis, utilizing a case study of ski poles, attempts to right some of the wrongs produced by this industry.
— Catherine Cunningham